"When you get a pair of glasses, success is easily measured by achieving 20-20 vision. All that is required is the instrument, which are the glasses, and success is realized. In contrast, defining success when treating hearing loss is much more challenging. The instrument is far more complex. While the technology is important, the accompanying professional services are at least equally as important to achieve a successful outcome.
Hearing clinics need to be able to better predict hearing solution outcomes and prove that these outcomes have been achieved. Value-add processes like, PPT, COSI, ANL, QuickSIN, aided/unaided sound field testing, real-ear measurements, electroacoustic testing, etc. exist for the sole purpose of allowing us to better understand the unique needs of clients and to predict and verify outcomes. But, studies show that few hearing clinics are committed to their integration.
IHCC works with progressive clinics to properly integrate these best practices. These quality-focused clinics are well positioned to earn the trust of emerging markets, both now and well into the future."