​For as long as I can remember, playing the violin has been a major part of my life.  Although I've never considered myself to be a great player, I have achieved a certain level of proficiency that has opened doors for me to play great musical works, to perform from time to time, and to teach the instrument to others.

My musical journey with the violin has taught me many things.  I'd like to share one of those thoughts with you today and explain how it relates to quality hearing clinic services. 

I started playing the violin at age seven when I inherited my grandpa's dusty, full-sized instrument... 

My name is Jon Elliott and I'm the founder of Independent Hearing Clinics of Canada (IHCC), an organization that works on behalf of Canadian hearing aid consumers for positive change in the hearing aid industry.  I believe better hearing solutions are possible.  I believe consumers deserve better value when purchasing hearing aids.  I believe IHCC, along with quality-focused hearing clinics and hearing professionals can make this happen.

People are always asking me why I do what I do.  Some say, "Why can't you just sell hearing aids like everyone else?", or, "Why can't you just raise public awareness of issues like everyone else?"  My short answer is, "There are problems in the marketplace that everyone else has not been able to solve.  New results require new approaches.  It's time for something different."